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Services Management
Notes
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Caution Service production is not a one-sided activity. Customers are co-producers of
service.
Select Services
Services have grown in many forms throughout the world. In order to have a clear understanding
on the scope of this sector the following list of services are presented below, there may be many
services beyond the list in many countries. But the list presented is almost universal and play the
pivotal role in the development of different economies.
Box 3.1: Services
1. Transportation and public utilities 2. Amusement and recreation services
3. Communication 4. Health services
5. Electric, gas and sanitary services 6. Legal services
7. Wholesale and retail trade 8. Educational services
9. Finance, Insurance and Real Estates 10. Social Organisations offering services
11. Hotels and Lodging 12. NGOs offering Services
13. Personal services 14. Government services – civilian cum
Military
15. Business services 16. Government enterprises
17. Repair and maintenance contract services 18. State and Local government services
19. Motion pictures 20. Tourism services
21. IT & ITeS Services 22. Construction and Infrastructure service
Self Assessment
Multiple Choice Questions:
11. The following consumer activities are sought at which stage of the new service development
process:
(a) Service testing and pilot
(b) Test marketing
(c) Commercialisation
(d) Strategic planning
12. What do so called “toolkits” allow consumers to do?
(a) To create an information exchange with the company
(b) Participate in product trials
(c) To provide opportunities to participate in brand development activities
(d) To create their own products
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