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Unit 4: Technological Environment
4.7 further readings notes
Books C.B. Gupta, Business Environment.
Francis Cherunillam, Global Business Environment.
M. Kapagam, Environmental Economics.
Philip R. Cateora, International Marketing.
Online links http://www.csub.edu/~bbae/publication/ERP%20implementation%20
%26%20implications.june%2004%20ISCJ.pdf
www.waset.org/journals/waset/v64/v64-210.pdf
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