Page 154 - DMGT546_INTERNATIONAL_TRADE_PROCEDURE_AND_DOCUMENTATION

Hitesh Jhanji, Lovely Professional University
Unit 7: Logistics and Characteristics of Modes of Transportation

Unit 7: Logistics and Characteristics of Modes of Notes
Transportation

CONTENTS
Objectives
Introduction
7.1 Definition
7.2 Planning Physical Distribution
7.3 Benefits of Efficient logistics system

7.4 Concept of Marketing Logistics system
7.5 Logistics and the Modern Organization
7.6 Critical elements of logistics system
7.7 Summary
7.8 Keywords

7.9 Review Questions
7.10 Further Readings

Objectives

After studying this unit, you will be able to:
Explain Planning Physical Distribution

Discuss the Benefits of effective logistics system
Describe the Concept of marketing logistics
Explain the Critical elements of logistics system

Discuss Logistics and modern Organisation
Introduction

Logistics is the one of the most important segment of the phenomenon of Marketing in business.
It is a subset of Supply Chain Management. In the business functioning, the trader gets order for
supply of his goods or services through his marketing executives or directly from customers
and then to execute the order to the satisfaction of the customer, the trader or his supplier
company prepares the Logistics, i.e. procures the product or services, puts labels on them, or
gives some identification trademark name to them, makes necessary packing and packaging so
as to save them from damage of any kind during loading, unloading, handling, transportation,
etc. till is supplied to the end customer. More simply, it is a bundle of goods finally ready to be
supplied to the customer. In Logistics study, all factors contributing till the last stage, when the
goods or service is finally supplied to the consumer are systematically studied.

7.1 Definition

The word, Logistics’ is derived from French word ‘Loger’, which means art of war pertaining to
movement and supply of armies.

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