Page 302 - DMGT546_INTERNATIONAL_TRADE_PROCEDURE_AND_DOCUMENTATION

Unit 14: Information Technology in International Business

Inbound Marketing: Involves creating and freely sharing informative content as a means of Notes
converting prospects into customers and customers into repeat buyers.
Internet marketing: It also known as web marketing, online marketing, webvertising, or
e-marketing, is referred to as the marketing of products or services over the Internet.
Referral Marketing: a method of promoting products or services to new customers through
referrals, usually word of mouth.
Video Marketing: This type of marketing specializes in creating videos that engage the viewer
into a buying state by presenting information in video form and guiding them to a product or
service Online video is increasingly becoming more popular among internet users and companies
are seeing it as a viable method of attracting customers

14.6 Review Questions

1. What do you understand by the concept of electronic procurement?
2. What do you mean by electronic marketing?
3. What are the various types of e-marketing? Discuss in detail.
4. Discuss the growing importance of electronic logistics?

Answers: Self Assessment

1. Electronic Procurement
2. e-marketing
3. Search Engine Result Pages (SERPs)
4. Social media
5. Display

6. Referral
7. Affiliate marketing
8. buyers

9. Video marketing
10. Email marketing
11. Warehousing
12. Tracking
13. electronic commerce

14. online
15. Remote Bill of Lading Printing facility

14.7 Further Readings

Books Aswathappa. K, (2008). International Business. Tata McGraw Hill Publishing
Company Limited.

LOVELY PROFESSIONAL UNIVERSITY 297