Page 298 - DMGT546_INTERNATIONAL_TRADE_PROCEDURE_AND_DOCUMENTATION

Unit 14: Information Technology in International Business

Limitations Notes

One of the challenges that internet markets face (as does the general public) is that many internet
products are outright scams or promoted with deception making it difficult to know what one
is buying. This is especially the case with products that are supposed to train or aid internet
marketers in making money. While the quality of products has improved in the past few years,
ethics is still often missing in internet marketing. Many so-called money making products are
“empty boxes” in which there is essentially nothing there yet a buyer is to make money by
reselling this empty box to others. Pyramid schemes are also still prevalent.

The consumer is unable to physically feel or try on the product which can be a limitation for
certain goods. However a survey of consumers of cosmetics products shows that email marketing
can be used to interest a consumer to visit a store to try a product or to speak with sales
representatives.

Marketer will not be able to use the x-factor/personal touch factor/human touch factor to
influence the audience as the marketing is completely based on the advertisement and the
information..

Self Assessment

Fill in the blanks:
1. ................................ is a way of using the Internet to make it easier, faster and less expensive
for businesses to purchase the goods and services they require.
2. Internet marketing, also known as web marketing, online marketing, webvertising, or
........................., is referred to as the marketing of products or services over the Internet.
3. Search engine marketing (SEM) is a form of marketing that seeks to promote websites by
increasing their visibility in ........................................ through the use of either paid placement,
contextual advertising, and paid inclusion, or through the use of free search engine
optimization techniques.
4. ....................... marketing is the process of gaining traffic or attention through social media
websites such as Facebook, Twitter and LinkedIn.
5. .......................... advertising is the use of web banners or banner ads placed on a third-party
website or blog to drive traffic to a company’s own website and increase product awareness.
6. .......................... marketing is a method of promoting products or services to new customers
through referrals, usually word of mouth.
7. .................................... a marketing practice in which a business rewards one or more affiliates
for each visitor or customer brought about by the affiliate’s own marketing efforts.
8. Inbound marketing involves creating and freely sharing informative content as a means
of converting prospects into customers and customers into repeat ............................. .
9. ...................................... is type of marketing specializes in creating videos that engage the
viewer into a buying state by presenting information in video form and guiding them to
a product or service.
10. ........................... involves directly marketing a commercial message to a group of people
using electronic mail.

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