Page 113 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes With our vast experience in managing customers’ service offerings and business services,
some of the features of our solutions that make us stand out in the Enterprise Management
space are:
 Independent of restrictive Frameworks: Our Solutions are made up of individual
“best-in-class” products. We thereby avoid having to fit our solutions into restrictive
Framework product suites, allowing Sentini Technologies to propose the best
solutions for our Clients’ needs.

 Fixed Cost Approach: Since our projects are fixed-cost projects, there are no budget
overruns since the deliverables [and Customer expectations] are set clearly at the
time the SOW is signed.
 Round the clock development and support: There are no interruptions in the
development cycle since the Indian team picks up the US team’s developmental
efforts at the end of each (US) day. This also helps us provide our customers with
24/7 post-implementation support and maintenance.

Solution Snapshots
Presented here are a series of snapshots taken from the Business Service Management
solution created for the Retailer. Each snapshot shows a different aspect (operationally) of
how information was organized and presented to the Retailer’s NOC users.
Questions:
1. What are the features that enabled Sentini to Standout?

2. What was the biggest challenge for Sentini Technologies?
Source: http://www.sentinitech.com/cstudies_retail.html

6.11 Summary

 A primary goal of retail marketing is understanding the connections between the customer’s
lifestyle and spending characteristics and why they choose one product over another.
 Businesses must test to ensure that they are sending the appropriate message to the
appropriate households.
 To increase customer loyalty, businesses must develop relationships with customers,
continually selling the value of the product in their situation.

 The Strategic Profit Model is a crucial part of understanding how different retail strategies
can be used to pursue similar financial goals.
 A standard measure of financial success is Return on Equity (ROE). It is a simple calculating
method using the simple formula of net income divided by owner’s equity.
 In performance management is concerned in terms of process execution monitoring and
analysis.

 Strip malls and other attached, adjoining retail locations will also have guidelines or rules
for how they prefer their tenants to do business.

 Retailers have realized the advantages of reflecting an ethical sense in business operations.
 The organizational environment plays a major role in the kind of ethical sense the
employees possess.

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