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Retail Management

Notes In startup companies, HR’s duties may be performed by a handful of trained professionals or
even by non-HR personnel. In larger companies, an entire functional group is typically dedicated
to the discipline, with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business. To train practitioners for the profession,
institutions of higher education, professional associations, and companies themselves have
created programs of study dedicated explicitly to the duties of the function. Academic and
practitioner organizations likewise seek to engage and further the field of HR, as evidenced by
several field-specific publications.

7.1 Objectives of Human Resource Management

Objectives are predetermined goals to which individual or group activity in an organization is
directed. Objectives of personnel management are influenced by organizational objectives and
individual and social goals. Institutions are instituted to attain certain specific objectives. The
objectives of the economic institutions are mostly to earn profits, and of the educational institutions
are mostly to impart education and/or conduct research so on and so forth. However, the
fundamental objective of any organization is survival. Organizations are not just satisfied with
this goal. Further the goal of most of the organizations is growth and/or profits.
Institutions procure and manage various resources including human to attain the specified
objectives. Thus, human resources are managed to divert and utilize their resources towards and
for the accomplishment of organizational objectives. Therefore, basically the objectives of HRM
are drawn from and to contribute to the accomplishment of the organizational objectives. The
other objectives of HRM are to meet the needs, aspirations, values and dignity of individual
employees and having due concern for the socio-economic problems of the community and the
country.
The objectives of HRM may be as follows:
1. To create and utilize an able and motivated workforce, to accomplish the basic
organizational goals.
2. To establish and maintain sound organizational structure and desirable working
relationships among all the members of the organization.

3. To secure the integration of individual or groups within the organization by coordination
of the individual and group goals with those of the organization.
4. To create facilities and opportunities for individual or group development so as to match
it with the growth of the organization.
5. To attain an effective utilization of human resources in the achievement of organizational
goals.
6. To identify and satisfy individual and group needs by providing adequate and equitable
wages, incentives, employee benefits and social security and measures for challenging
work, prestige, recognition, security, status.
7. To maintain high employees morale and sound human relations by sustaining and
improving the various conditions and facilities.
8. To strengthen and appreciate the human assets continuously by providing training and
development programs.

9. To consider and contribute to the minimization of socio-economic evils such as
unemployment, under-employment, inequalities in the distribution of income and wealth
and to improve the welfare of the society by providing employment opportunities to
women and disadvantaged sections of the society.

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