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Unit 13: Store Design and Visual Merchandising

Diagonal Floor Plan: The diagonal floor plan is a good store layout for self-service types of Notes
retail stores. It offers excellent visibility for cashiers and customers. The diagonal floor plan
invites movement and traffic flow to the retail store.
Figure 13.2: A Sample Diagonal Floor Plan

Angular Floor Plan: The angular floor plan is best used for high-end specialty stores. The curves
and angles of fixtures and walls makes for a more expensive store design. However, the soft
angles create better traffic flow throughout the retail store.
Figure 13.3: A Sample Angular Floor Plan

Geometric Floor Plan: The geometric floor plan is a suitable store design for clothing and
apparel shops. It uses racks and fixtures to create an interesting and out-of-the-ordinary type of
store design without a high cost.

Figure 13.4: A Sample Geometric Floor Plan

Mixed layout: The mixed floor plan incorporates the straight, diagonal and angular floor plans
to create the most functional store design. The layout moves traffic towards the walls and back
of the store.
Figure 13.5: A Sample Mixed Layout Plan

Did u know? Interior layout is an important factor in the success of a retail store. Sensitivity
to cultural values, consumer needs and shopping patterns is critical to the development of
an effective layout.

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