Page 224 - DMGT550_RETAIL_MANAGEMENT

Unit 12: Store Management

4. Describe about motivating and managing store Employees. Notes
5. Explain about evaluating store Employees and providing feedback.
6. Explain about compensating and rewarding store Employees.
7. How you can track Employees Performance? Explain.

8. Discuss about sales and Profitability in Retail Stores Management.
9. Discuss about Store operations.
10. Describe about Customer Service in Stores Management.

Answers: Self Assessment

1. Employee

2. Recruiting
3. Idea
4. Four
5. Managers
6. True

7. True
8. False
9. True

10. Reward
11. Primary
12. Employee
13. Consistently
14. Financial

15. Monetary

12.9 Further Readings

Books Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press
Gibson G. Vedamani, Retail Management, Mumbai: Jaico Publishing House
Lewison, D. M. and Delozier, W. M., Retailing, Columbus: Merrill Publishing Co.

Online links http://www.knowthis.com/principles-of-marketing-tutorials/retailing/what-
is-retailing/

http://www.thehindubusinessline.in/praxis/pr0301/03010380.pdf
http://www.mbaknol.com/retail-management/functions-of-retailing/

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