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Pavitar Parkash Singh, Lovely Professional University Unit 13: Store Design and Visual Merchandising

Unit 13: Store Design and Visual Merchandising Notes

CONTENTS
Objectives
Introduction

13.1 Store Design and Layout
13.1.1 Design in Non-Store Retailing
13.2 Objectives of Store Design

13.2.1 Space Management
13.2.2 Fixturing
13.2.3 Displays
13.2.4 Space Allocation
13.3 Visual Merchandising

13.3.1 Visual Merchandising and Displays
13.3.2 Exterior Design and Layout
13.3.3 Interior Store Design and Layout

13.4 Summary
13.5 Keywords
13.6 Review Questions
13.7 Further Readings

Objectives

After studying this unit, you will be able to:

 List types of store layouts
 Assess the concept of space management in retailing

 Discuss the concept of visual merchandising
 Identify the elements of store display
Introduction

In addition to the store location decision, another decision vital decision that is important for a
retailer is that of store design. If you look around today, the pace of change is certain to scare you
at times. Rapid progress is being made in the way things are bought, made and sold. The
consumer today is clearly the King. The choices he has before him today are unimaginable. For
a simple toothbrush, he has about 100 choices. From colours to shapes to bristle length’s to
bristle types.

The places he buys from too are continuously being upgraded. Consumers want touch, feel and
experience the product before they actually buy it. The choices that a consumer faces today
extend right to the point of purchase. The consumer evaluates the outlets where he purchases
and will not buy a product or service unless the retail outlet provides value to the customer.

LOVELY PROFESSIONAL UNIVERSITY 221