Page 261 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Retail Business Environment

Notes Cultural Diversity

Cultural diversity is a part of Retail, and through it, Retail can constantly develop. Retail believes
cultural diversity is a positive aspect as it allows others not to stereotype and understand the
different types of cultures around the globe. Retail may only be a young group yet it has adapted
to different cultures. Another positive impact of cultural diversity for Retail is the fact that we
can adapt to different:
1. Languages
2. Race

3. Dress
4. Values
5. Religion and associated practices
6. Social and community responsibilities
7. Sexuality

8. Family Responsibilities

Five Strategies for Managing and Building Cultural Diversity

Customers irrespective of culture, customers return again and again to companies that provide
the environment and experiences that make them feel respected and welcome. Customer
satisfaction and loyalty in an increasingly diverse marketplace include:
World class customer service

Diversity and inclusion training
Managing difficult people and situations
Employees who feel a sense of being valued and belonging perform enthusiastically and
energetically. Programs that increase employee productivity in increasingly diverse workplaces
include:
Diversity and inclusion training

Men and women working together
Type and temperament intelligence
Emotional intelligence

Cultural competence
Building effective teams
Communication styles and strategies
Conflict management and resolution
Leaders who work to create and model inclusion ignite improved performance in the teams and
individuals that they lead. Programs that increase leadership capacity to create inclusion include:
Management consulting and executive coaching
Leadership leverage in creating workplace culture

Executive briefing: best practices in inclusion

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