Page 258 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Unit 13: People in Retailing: Making People Matter

Retail Operation Manager: It is the duty of a retail manager to plan and coordinate the operations Notes
of the outlet. This involves the layout of merchandise, monitoring the retail orders and stock,
analysing the supply etc. Candidates with Master Degree can start off as retail managers.
Retail Buyers and Merchandisers: They are the persons who select and buy the goods for the
retail shop. They should understand the needs of the customer, should be aware of the trends in
the market, and should possess great enthusiasm and energy.
Visual Merchandisers: These people give the brand a face, so they hold one of the very important
positions in the industry. Being a part of concept and design one could also be a technical
designer, product developer and store planner.

Manager Back-end Operations
Logistics and Warehouse Managers
Retail Communication Manager
Manager Private label Brands

Retail Marketing Executives
Trained and talented retail management professionals are always in great demand not only in
India but abroad also. Big brands have opened retail chains throughout the cities and rural areas
that offers huge job openings. A professional with excellent communication skills and a flair for
convincing people can be recruited as store managers, customer care executives, merchandise
officers, public relations executive and so on, in a multinational company.
Table 13.1: Statistics for Salary and
Qualification in Retail Sector

Part Time Employment

This type of employment is a result of coincidence of similar needs. Youth are presently on the
look out for augmenting their pocket money by doing some short term assignment or getting
some exposure. On the other hand retailers do need additional staff at times but not on a
permanent 10 AM to 10 PM basis. Availability of such-people helps them, greatly. These
assignments are dignified and at the same time paying. However the retailer should be cautious
about making such recruitments. Point to be remembered here is that part time employment
does not mean casual and irresponsible attitude on the part of the employees.
A part time employee has traditionally worked less than a 40 hour work week. Today, though,
some employers count employees as full time if they work 30, 32, or 36 hours a week. In fact,
fewer required work hours is considered a non-standard benefit in some organizations.
Consequently, the definition of part time employee will vary from organization to organization.

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