Page 256 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Pavitar Parkash Singh, Lovely Professional University
Unit 13: People in Retailing: Making People Matter

Unit 13: People in Retailing: Making People Matter Notes

CONTENTS
Objectives
Introduction
13.1 Retail Employment
13.2 Planning the Work Force

13.3 Management and Organization Culture
13.4 Personnel Management and Administration
13.5 Human Resource Functions in Retailing
13.6 Tasks Performed in a Retail Firm
13.7 Long-term and Short-term HR Planning
13.8 Health and Safety
13.9 Summary

13.10 Keywords
13.11 Review Questions
13.12 Further Readings

Objectives

After studying this unit, you will be able to:
Discuss the concept of Retail Employment
Discuss Planning the workforce
Describe the Management and Organization Culture

Explain Personal Management and Administration
Discuss concepts of Health and Safety

Introduction

With growing consumerism, unprecedented awareness and a youth-hefty customer base, India
is perceived as ‘Most promising land’ for the global and domestic retailers. As per A. T. Kearney’s
Global Retail Development Index (GRDI), India has placed among the one of the topmost
destinations for retail investment with a huge potential for consumer goods marketing.

Humans found a vital resource for any business. As an old adage that business always runs by
three M’s men, money and material. Of late with the growth in the British and hazardous level
of awareness and aspiration human resource management has become one of the most challenging
frontiers of business management.
Employment market in India is lacking for skilled man power. The retailing industry is generating
huge employment opportunities. The requirements of man power are in the all functional areas.
The industry is looking for human resources to see the customers at retail outlets and to motivate
them indirectly for more buying. The requirements are also for proper category wise display
and layout at products to attract customers. The research personnel are required to know,

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