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Unit 3: International Retailing: Internationalization and Globalization
Answers: Self Assessment Notes
1. Luxury 2. Globally
3. Consumers 4. Loyalty
5. lower 6. Online
7. Retailing 8. Sourcing
9. Globalization 10. Formats
11. Takeover 12. Event franchising
13. Philosophy 14. joint venture
15. Organic growth
3.12 Further Readings
Books Newman, A. & Cullen, P., Retailing: Environment and Operations, 9 Indian Reprint
th
2011, Cengage Learning.
st
Ogden, J.R. and Ogden, D.T, Integrated Retail Management, 1 Edition 2008, Bizantra.
Pradhan, S, Retailing Management, 2 Edition 2007, Tata McGraw Hill.
nd
S. L. Gupta & Arun Mittal, International Retailing
Online links faculty.washington.edu/giambatt/mktg470/Lascu_Chapter_12.ppt
www.managementstudyguide.com/international-retailing.htm
v5.books.elsevier.com/bookscat/samples/.../9780750657488.PDF
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