Page 182 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM

Unit 9: The Wireless Revolution

Self Assessment Notes

Fill in the blanks:
7. ................................ is a telecommunications standard for the wireless transmission of data
through radio signals, typically for broadband Internet access.

8. ................................ uses advanced mathematical techniques to allow multiple wireless devices
to transmit simultaneously on the same frequency.

9.5 M-commerce

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless
handheld devices such as cellular telephone and Personal Digital Assistants (PDAs). Known as
next-generation e-commerce, m-commerce enables users to access the Internet without needing
to find a place to plug in. The emerging technology behind m-commerce, which is based on the
Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile
devices equipped with Web-ready micro-browsers are much more common than in the United
States.
In order to exploit the m-commerce market potential, handset manufacturers such as Nokia,
Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint
to develop WAP-enabled smart phones, the industry’s answer to the Swiss Army Knife, and
ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone
capabilities all in one, paving the way for m-commerce to be accepted by an increasingly mobile
workforce.

As content delivery over wireless devices becomes faster, more secure, and scalable, there is
wide speculation that m-commerce will surpass wireline e-commerce as the method of choice
for digital commerce transactions. The industries affected by m-commerce include:
1. Financial services, which includes mobile banking (when customers use their handheld
devices to access their accounts and pay their bills) as well as brokerage services, in which
stock quotes can be displayed and trading conducted from the same handheld device.
2. Telecommunications, in which service changes, bill payment and account reviews can all
be conducted from the same handheld device.
3. Service/retail, as consumers are given the ability to place and pay for orders on-the-fly.
4. Information services, which include the delivery of financial news, sports figures and
traffic updates to a single mobile device.
Mobile Commerce (also known as M-Commerce, mCommerce or U-Commerce, owing to the
ubiquitous nature of its services) is the ability to conduct commerce, using a mobile device e.g.
a mobile phone (cell phone), a PDA, a smartphone and other emerging mobile equipment such
as dashtop mobile devices. Mobile Commerce has been defined as follows:

“Mobile Commerce is any transaction, involving the transfer of ownership or rights to use
goods and services, which is initiated and/or completed by using mobile access to computer-
mediated networks with the help of an electronic device.”

Did u know? Full form of WAP

Wireless Application Protocol

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