Page 184 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM

Unit 9: The Wireless Revolution

9.5.3 M-Commerce Services and Applications Notes

Table 9.1

Types of Mobile Applications Category Examples
Mobile Financial Applications B2C, B2B Banking, brokerage and mobile payments
Mobile Advertising B2C Sending user-specific and location-specific advertisements
Mobile Office B2C Working from traffic jams, conferences, etc.
Mobile Inventory Management B2B, B2C Location tracking of goods, people, etc.
Wireless Data Center B2B, B2C Information downloaded by mobile users/vendors
Mobile Entertainment B2C Video on demand and other services
Mobile Distance Education B2C Taking a class using streaming audio and video
Product Shopping B2C, B2B Ordering items by a mobile device

Figure 9.4

Task Discuss the basic advantage or M-commerce to organization.

Self Assessment

Fill in the blanks:
9. ................................ is the buying and selling of goods and services through wireless handheld
devices such as cellular telephone and personal digital assistants (PDAs).
10. As content delivery over wireless devices becomes faster, more secure, and scalable, there
is wide speculation that m-commerce will surpass wireline e-commerce as the method of
choice for ................................ commerce transactions.

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