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Unit 4: Electronic Commerce and the Digital Organization

Notes
Example: http://www.amazon.com

Amazon.com is the leading online retailer of products that inform, educate, entertain and inspire.
The Amazon group also has online stores in the United States, Germany, France, Japan and Canada.

What does Amazon.com do?

Amazon.co.uk is famous for selling books, but did you know that we now sell millions of other
products too? From cameras to coffee machines, exercise videos to Elvis CDs, there’s something
for everyone. We also enable independent sellers to sell new and used items on our website via
Amazon.co.uk Marketplace. In addition, we give you a variety of resources to help you make
your choice, including customer reviews and personal recommendations.
Amazon.com, Inc. is a publicly traded company. NASDAQ:AMZN.

Self Assessment

Fill in the blanks:
12. .................................. describes activities of businesses serving end consumers with products
and/or services.

13. .................................. is the process of providing reports, such as statement of accounts and
order status to customers online.

4.7 Role of Intranets

An intranet is a private network that is contained within an enterprise. This is a network that is
not available to the world outside of the Intranet. If the Intranet network is connected to the
Internet, the Intranet will reside behind a firewall and, if it allows access from the Internet, will
be an Extranet. The firewall helps to control access between the Intranet and Internet to permit
access to the Intranet only to people who are members of the same company or organisation.

In its simplest form, an Intranet can be set up on a networked PC without any PC on the network
having access via the Intranet network to the Internet.

Example: Consider an office with a few PCs and a few printers all networked together.
The network would not be connected to the outside world. On one of the drives of one of the PCs
there would be a directory of web pages that comprise the Intranet. Other PCs on the network
could access this Intranet by pointing their browser (Netscape or Internet Explorer) to this
directory – for example, U:\inet\index.htm.
From then onwards they would navigate around the Intranet in the same way as they would get
around the Internet.
Figure 4.4: Intranet

Work-Station 1 Work-Station 2
Proxy
Firewall

Local Internet
Server
Internet Mobile Wireless Connection

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