Page 75 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM

Management Information Systems

Notes Most organizations now have an intranet, often serving as a “one stop shop” for corporate
information and documents.

Notes If intranets are to be truly successful, they need to have a clear purpose within the
organization. The more this purpose is aligned with business and organizational needs,
the easier it is to get the resources and budget needed.

4.7.5 Purposes of an Intranet

There are four fundamental purposes of an intranet:
 Content
 Communication
 Collaboration
 Activity
Historically, intranets have focused on content and communication, providing a platform for
corporate information and news. To be successful, however, there needs to be a balanced focused
on all four elements. Activity (the intranet as a ‘place for doing things’ rather than just a ‘place
for reading things’) is particularly important in terms of building a business case for the intranet.

Self Assessment

Fill in the blanks:
14. An .................................. is a private network that is contained within an enterprise.
15. The .................................. function typically uses multiple types of data, including graphics
as well as text, which are scattered in many disparate systems.



Case Study The Internet and Business Strategy

BC Company, an independent advisor to media cos. conducted a survey of 400
publishers. The responses on the role of the Internet in company’s business strategy
Arevealed that very few publishers expected sufficient on-line revenues from the
Internet. Survey revealed that majority of publishers would increase Internet Investment
in next financial year and they did not think Internet revenues would increase over next
two years. Most of the publishers are still using web basically as a marketing tool.
However around 75% of the respondents said that Internet could be a great opportunity
for magazine publishing industry rather than a threat. Survey also revealed that industry
faces increased competition from Internet but industry would have to embrace the Internet
to survive & compete in the market.
Questions:
1. What are the important opportunities and threats posed by the Internet for publishing
industry.
2. What is the contribution of SWOT Analysis to formulate a business strategy in a
publishing business?
Source: Management Information System by Dharmenda and Sangeeta Gupta

70 LOVELY PROFESSIONAL UNIVERSITY