Page 231 - DMGT509_RURAL MARKETING

Rural Marketing

Notes Kannan Shanthi (2001), “Rural Market – A world of Opportunity”, Hindu, 11
October, 2011
McCracken, J., J, Pretty and G. Conway. (1988). An Introduction to Rapid Rural
Appraisal for Rural Development. IIed, London, England.
Philip Kotler, Marketing Management, 1992. 8th edition.
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing, Biztantra.

R.V. Bedi, N.V. Bedi, Rural Marketing, Himalaya Publishing.
Rajagopal, Development of Agricultural Marketing in India Print well (Jaipur).
Shepherd, A. (1999), “A guide to maize marketing for extension officers”. Extension
Guide 1, Marketing & Rural Finance Service. FAO, Rome.
T.P. Gopal Swamy, Rural Marketing, Wheeler Publishing (New Delhi) 1998. CMIE
Report.

Online links ezinearticles.com/? Successful-Sales-Promotions-
www.rmai.in
www.world-agriculture.com/...marketing/rural_marketing.php

www.martrural.com
www.oppapers.com/.../rural-marketing-review-of-literature-page
www.cks.in/html/cks_pdfs/Rural%20Marketing%20Practices.pdf

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