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Rural Marketing
Notes
Table 2.8: Rural Housing Pattern
House type 1981 1991 2001
Pucca 22 31 41
Semi-Pucca 37 36 36
Kuccha 41 33 23
Total 100 100 100
2.2.4 Rural Political Environment
Political Environment
1. Historically controlled by upper castes (panchayat & village pradhan)
2. Then Panchayati raj system came into effect in which all government departments, such
as; education, health, agriculture, development etc. form an integrated approach for the
development of rural areas.
Panchayati Raj Institutions
1. Provide 3 tire system to panchayati raj for all the states population exceeding 2 mn.
2. To hold panchayat elections regularly every 5 years.
3. To provide reservations for SC/ST/Women at least 33%
4. To appoint a state finance commission.
5. Preparation for economic development & social justice
6. To collect taxes, duties, tolls & fees.
2.2.5 Rural Technological Environment
Figure 2.4: Enhancing the Skills of Rural Youth through Vocational Training
34 LOVELY PROFESSIONAL UNIVERSITY
