Page 37 - DMGT509_RURAL MARKETING

Rural Marketing

Notes 4. Marketers should notice of time of year when incomes are due
5. Crop patterns vary, and time of cash surpluses from harvests vary geographically
6. Cash crops and services leading to stable cash flows throughout the year.
7. Remittances from outside.

Table 2.3: Rural Income Distribution

Rural Income
7,006 billion
(100%)

Agricultural Non-agricultural
(53%) (47%)

Self-employed Wage-earners Formal Informal
(43%) (10%) (31%) (16%)

Table 2.4: Per Capita Rural Income

Rural Per Capita Income
9,481

Agricultural Non-agricultural
6,855 16,464

Self-employed Wage-earners Formal Informal
10,150 2,860 19,514 12,595

Table 2.5: Distribution of Rural Household by Income

Annual Income ( ) Income class 1989-90 1998-99
at 1998-99 prices (%HHs) (%HHs)
<=35000 Low 63.7 47.9
35001-70000 Low Middle 23.9 34.8
70001-105000 Middle 7.1 10.4
105001-140000 Upper Middle 1.2 3.9
>140000 High 0.5 3
Total 100 100

32 LOVELY PROFESSIONAL UNIVERSITY