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Unit 2: Rural Marketing Environment
Rajagopal, Development of Agricultural Marketing in India Print well (Jaipur). Notes
Shepherd, A. (1999), “A guide to maize marketing for extension officers”. Extension
Guide 1, Marketing & Rural Finance Service. FAO, Rome.
T.P. Gopal Swamy, Rural Marketing, Wheeler Publishing (New Delhi) 1998. CMIE
Report.
Online links ezinearticles.com/? Successful-Sales-Promotions-
www.rmai.in
www.world-agriculture.com/...marketing/rural_marketing.php
www.martrural.com
www.oppapers.com/.../rural-marketing-review-of-literature-page
www.cks.in/html/cks_pdfs/Rural%20Marketing%20Practices.pdf
www.remax-cornwall.ca/post/2009/09/17/rural.aspx
www.financialexpress.com/news/The...of-rural-marketing/407101/
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