Page 57 - DMGT509_RURAL MARKETING

Rural Marketing Pooja, Lovely Professional University

Notes Unit 3: Rural Marketing Model

CONTENTS
Objectives
Introduction
3.1 Rural Marketing Model

3.2 Significance of Rural Markets
3.3 What Makes Rural Markets Attractive?
3.4 Opportunities

3.5 Problems Related to Rural Marketing
3.6 Emerging Trends in Markets
3.7 Need Based Production
3.8 Summary
3.9 Keywords

3.10 Review Questions
3.11 Further Readings

Objectives

After studying this unit, you will be able to:

 Define Rural Marketing Model
 Discuss the significance of Rural Markets.
 Describe what makes Rural Markets Attractive?
 Explain the Problems related to Indian Rural Markets.

Introduction

Companies work marketing models before entering any market. They approach different models
to reach the target market. They work in a organised way which gives the step-by-step process
to implement. Depending upon the market the model may get slight change but the steps may
remain same. The process help the companies to analyze the real market and launch their
business. There should be a clarity in this so as to reach the success in the rural market.

3.1 Rural Marketing Model

The step-by-step process is research, segmentation, lifestyle analysis, profile study, defining
needs, developing specific profile, target market, market mix, implementation and control.

So, if these steps are followed like a model then the company can attain the success in the market.
1. Research: A Research should be conducted before launching the business. The research
may be primary or secondary one. If it is primary then it sounds good, as there will be
more clarity about the business and opportunities. This is about studying the market
before entering.

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