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Unit 11: Pricing of Services
5. c 6. b Notes
7. a 8. d
9. True 10. False
11. D 12. D
13. C 14. B
15. True 16. True
11.9 Further Readings
Books C Bhattacharjee, Services Marketing, Excel Books, New Delhi
Christopher H Lovelock, Services Marketing, third edition, Prentice Hall, US
Leonard L Berry, Great Service: A Framework for Action, the Free Press
Online links www.marketingteacher.com/Lessons/lesson_pricing.
www.va-interactive.com/inbusiness/editorial/.../pricing
www.netmba.com/marketing/pricing
www.pricingmanagement.com/
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