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Unit 4: Negotiation




               Think about the good things you could do with the ` 10,000 the other side would like you  Notes
               to give away. Ask yourself, ‘Is getting rid of a little stress worth ` 10,000?
          3.   If your need to be liked or seen as a reasonable person is urging you to make a concession,
               forget about it. The other side is more likely to view you as a chump or an easy mark if you
               concede too readily. Remember, that deal making isn’t about making friends.

          The Ticking Clock

          In a buyer – seller negotiation, time can be an important tool.

          Tactics for Integrative Negotiations


          Getting Started

          There’s a big difference between keeping your mouth shut while the other party is talking and
          what communication experts refer to as “active” listening. Active listening helps you capture
          what the other side has to say while signaling that you are alert and eager to hear what the other
          side has on its mind. Here are some tips which will help you in any type of negotiation for being
          an active listener.
          1.   Keep your eyes on the speaker.

          2.   Take notes as appropriate.
          3.   Don’t allow yourself to think about anything but what the speaker is saying.
          4.   Resist the urge to formulate your response until after the speaker has finished.
          5.   Pay attention to the speaker’s body language.

          6.   Ask questions to get more information and to encourage the speaker to continue.
          7.   Repeat in your own words what you’ve heard to ensure that you understand and to let the
               speaker know that you’ve processed his or her words.

          8.   Look for options that exploit differences.
          9.   Access to resources.
          10.  Future expectations.
          11.  Time preference.

          12.  Risk aversion.

          Continual Evaluation and Preparation

          Normally we think of negotiating as a liner process of preparation, negotiation and eventual
          agreement or failure. The first step takes place away from the table the rest take place at the
          table.  In simple interactions, this  model often holds true.  But many  other negotiations  are
          complex and can take place in succeeding rounds and involve several different parties. New
          information can appear at  various points  casting new light on  the issues at stake. Different
          parties can offer concession or heighten their demands. This more complex dynamic negotiation
          suggests a non-linear approach to the preparation process.








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