Page 164 - DMGT520_ORGANIZATION_CHANGE_AND_DEVELOPMENT

Unit 11: Implementation and Assessment of OD

 Encourage participation by those affected by the change. Notes
 Foster open communication.
 Reward those who contribute to change.

Self Assessment

Fill in the blanks:
3. The secondary situation that whether the intervention would work similarly in other
situations is referred to as ……………….. .
4. The technique of measurement of social variables is done through …………..



Case Study Steele Enterprises

The Public Relations Dinner
Gene Robertson, Public Relations Director, Steele Enterprises, knew there was trouble as
soon as he saw the room. Instead of the bars being set up, with the shiny glasses, fine
liquors, and impeccably dressed bartenders, there was chaos. Tables of hors d’ oeuvres
were there but with no semblance of order. Flowers had been delivered but were not
placed. Cocktail tables and other furniture were still stacked. Thank God I’m early, he
thought.

Richard Leeman (Chemical, Public Relations Chief) and Donna Olson (Mechanical, Public
Relations Chief) were arguing – really going at it, in fact, while Judy Fields and Joe
Maxwell stood by rather uncertainly, looks of distress on their faces. Gene hurried over to
intervene. This was not the time for those two to get into it again. Not with over 50
marketing representatives and buyers, ambassadors for over 20 of the primary marketing
outlets to which Steele Enterprises sold most of its goods, arriving in about an hour and a
half. Still time to put this thing together, he thought wearily.
“OK, what’s this all about?” Gene asked as he carefully but easily slid between the two.
“God, am I glad to see you!” gasped Donna, as she tried to catch her breath. “Dick is just
being unreasonable about this whole. . . .”
“Unreasonable!” yelled Dick. “If Judy and I hadn’t happened by, the cost of the hors d’
oeuvres alone would be more than we’d planned on for the whole works! As it is, we’ll
exceed the budget by nearly $400!”

“OK, calm down. “Gene soothed, as he gently but firmly eased Dick a couple or more feet
away from Donna. “Now, one at a time; you first, Donna. What is going on?”

Donna, still angry, was at least breathing more normally by this time. “You told us to get
the best for this party,” she said accusingly. “We told the catering manager to bring out his
best stock and get us a classy spread of heavy hors d’ oeuvres, but to stay within the $1,500
figures, with labour extra. Things were going great until Dick showed up. Then he started
nosing around, asking questions, giving orders, and has things all fouled up! Just look!”
She waved her arms around the room, indicating the mess.

Contd...

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