Page 159 - DMGT520_ORGANIZATION_CHANGE_AND_DEVELOPMENT

Organization Change and Development

Notes 11.3 Criteria for Assessment

 Efficiency Measurement of Evaluation: The prime objective in efficiency evaluation to
determine wastage and explore ways.

 Intervention Evaluation: It is concerned with examination of the transformational process.
 Effectiveness Evaluation: It is the assessment of outcomes from a given set of inputs
through process. The outcome represents the object from which organisational effectiveness
is assessed. Some effectiveness criteria are:
 Achieving objectives and goals,

 Adapting to the external environment,
 Monitoring internal environment,
 Revitalisation, integration, profitability, and
 Growth-in net sales, in earnings, variation in growth rate, risking, bargaining
position, employee satisfaction and collaboration.
 Cost Benefit Analysis: It is to assess the benefits from a given level of inputs such as
achievement of change programme, social relevance, contribution to society, etc.

Evaluation should basically both during implementation assessment and after implementation
evaluation of whether they are producing expected results. Two key aspects of the evaluation
are measurement and the research design.

11.4 Measurement

Providing useful implementation and evaluation feedback involves two activities:
1. Selecting the Appropriate Variables: The variables measured in OD evaluation should
derive from the theory or conceptual model underlying the intervention. Measuring both
the interventions and outcome variables is necessary for implementation and evaluation.
The choice of the intervention variable to measure should derive from the conceptual
framework underlying the OD intervention. Additional sources of knowledge about
intervention variables can be found in the numerous references.
2. Designing Good Measures a Good Measure should possess the following Characteristics:
(a) A good measure is operationally defined as how the empirical data needed is collected
and most important how they can be converted from data to information.
(b) Reliability: Reliability concerns the extent to which a measure represents the true
value of a variable. OD practitioners can improve the reliability of their measures in
four ways:
(i) Operationally define the chosen variables.

(ii) Use multiple methods to measure a particular variable. The use of
questionnaires, interviews, observations.
(iii) Use multiple items to measure the same variable on a questionnaire.

(iv) Use standardized instruments.
A growing number of standardized questionnaires are available for measuring OD intervention
and outcome variables.

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