Page 26 - DMGT520_ORGANIZATION_CHANGE_AND_DEVELOPMENT
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Unit 2: Nature of Planned Change




          4.   Internal  environment  affects  the  organisations  both  directly  and  indirectly.  The  Notes
               organisations do not have any control over the variables in such an environment.
          5.   Change  in  managerial  personnel  is  another  force  which  brings  about  change  in
               organisation. Old managers are replaced by new managers which are necessitated because
               of promotion, retirement, transfer or dismissal

          2.3 Level of Change Programmes


          The various types of change programmes may be classified into individual level change, group
          level change and organisational level change.

          2.3.1 Individual Level Change

          Individual level changes may take place due to changes in job-assignment, transfer of an employee
          to a different location or the changes in the  maturity level of a  person which occurs over a
          passage of time. The general opinion is that change at the individual level will not have significant
          implications for the organisation. But this is not correct because individual level changes will
          have impact on the  group which in turn will influence the whole organisation. Therefore, a
          manager should never treat the employees in isolation but he must understand that the individual
          level change will have repercussions the individual.

          2.3.2 Group Level Change


          Management must consider group factors while implementing, any change, because most of the
          organisational changes have their major effects at the group level. The groups in the organisation
          can be formal groups or informal groups. Formal groups can always resist change, for example;
          the trade unions can very strongly resist the changes proposed by the management. Informal
          groups can pose a major barrier to change because of the inherent strength they contain. Changes
          at the group level can affect the work flows, job design, social organisation, influence and status
          systems and communication patterns.





             Notes  The groups, particularly the informal groups have a lot of influence on the individual
             members on the group. As such by effectively implementing change at the group level,
             resistance at the individual level can be frequently overcome.
          2.3.3 Organisational Level Change


          The organisational level change involves major programmes which affect both the individuals
          and the groups. Decisions regarding such changes are made by the senior management. These
          changes occur over long periods of time and require considerable planning for implementation.
          A few different types or organisation level changes are:
          1.   Strategic Change: Strategic change is the change in the very basic objectives or missions of
               the organisation. A single objective may have to be changed to multiple objectives.


                 Example: A lot of Indian companies are being modified to accommodate various aspect
          of global culture brought in by the multinational or transnational corporations.







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