Page 232 - DMGT523_LOGISTICS_AND_SUPPLY_CHAIN_MANAGEMENT

Unit 10: Packaging and Material Handling

Self Assessment Notes

Fill in the blanks:
1. …………………… refers to a container in which the product reaches the end use consumer.
2. …………………… should formulates value rich offers to be made to the prospective buyers
in the foreign markets.
3. The …………………… processes involved in procurement of materials/goods and
mobilization of adequate amount of financial resources.

4. Packaging plays a very important role in the marketing of a ……………………
5. The issues relating to environment protection, use of eco-labels and environment friendly
packaging has occupied the central place in the area of …………………… business.

10.2 Packaging for Material Handling Efficiency

There are various types of materials available for packaging of the goods. These materials are
paper, plastics, wood, cardboard etc. Selection of the packaging materials should be made keeping
in view primarily the specifications given by the importer because he has to plan further for
consumer packaging of the goods. Broadly, the selection of the packaging materials would
depend upon the following factors:
1. Product characteristics.
2. Transportation and storage methods.

3. Climate and culture.
4. Standards and environmental considerations.
5. Market position.
The type and quality of the packaging is specific to the given product.

Example: Certain products such as garments, shoes, textiles etc. are sold to the consumers
without any packaging.
They are usually displayed without any packaging at the retail stores. Such goods do not require
very expensive packaging.

Notes The exporters have to ensure that the packaging used by them should be such that
it prevents the products from getting dirty. These goods are often packaged in polyethylene
bags.

Card board boxes are used for the packaging of items such as sets of glasses or tableware,
decoration with several delicate parts, pairs of candle holders, glass vases, delicate statuettes
etc., to ensure that they are not damaged and their appearance is not spoiled during handling
and display.
Expensive products and gift items such as jewellery require a high standard of packaging. In fact,
the more expensive or exclusive the product, the more justified high quality and more expensive
the packaging is.

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