Page 17 - DMGT524_TOTAL_QUALITY_MANAGEMENT

Total Quality Management Dilfraz Singh, Lovely Professional University

Notes Unit 2: Gurus of Quality Management

CONTENTS
Objectives
Introduction

2.1 TQM Guru: An Introduction
2.2 W. Edwards Deming
2.2.1 Management Responsibility
2.3 Joseph M. Juran

2.3.1 Quality is Fitness to Use
2.3.2 Juran’s Quality Trilogy
2.4 Philip B. Crosby
2.4.1 Crosby’s Four Absolutes of Quality
2.4.2 Crosby’s Six C’s

2.5 Armand V. Feigenbaum
2.5.1 Stages of Industrial Cycle
2.6 Kaoru Ishikawa
2.6.1 Ishikawa’s Statistical Techniques to CWQC

2.7 Genichi Taguchi
2.8 Summary
2.9 Keywords
2.10 Review Questions
2.11 Further Readings

Objectives

After studying this unit, you will be able to:
Explain the Contribution of Various TQM Gurus
Discuss and Differentiate the Philosophies of the TQM Gurus

Introduction

Previous unit gave you an insight on the meaning of total quality management and its
development over the years. In this unit, you will study about the different TQM gurus and their
contribution in this field.

2.1 TQM Guru: An Introduction

A TQM Guru is an expert thinker who communicates his thoughts through verbal and written
expressions and thus contributes to the field of TQM. Starting just after World War II a number

12 LOVELY PROFESSIONAL UNIVERSITY