Page 114 - DMGT547_INTERNATIONAL_MARKETING

Unit 5: International Market Research

5. How has marketing information systems helped the marketers? Give examples. Notes
6. What do you understand by international marketing research?
7. Discuss the role of international marketing research in determining international
marketing policies.
8. What is the need and importance of market research for export business?
9. Describe the various steps involved in the international market research.

Answers: Self Assessment

1. False 2. True
3. True 4. False

5. True 6. False
7. True 8. True
9. False 10. False

11. True 12. False
13. Questionnaire 14. Sample
15. Order to Payment cycle 16. Marketing Intelligence Systems

5.11 Further Readings

Books Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited
Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations
Management, 11th Edition, Tata McGraw-Hill Publishing Company Limited

Justin Paul, International Business, 3rd Edition, Prentice Hall of India
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010

Online links http://uwacadweb.uwyo.edu/mpeterson/Marketing%20Research/
Ch.%207%20Observation/International%20Marketing%20Research.pdf
faculty.washington.edu/giambatt/mktg470/Lascu_Chapter_06.ppt
home.kku.ac.th/markre/Kotabe_GMM4_PPt_Ch06.ppt

web.itu.edu.tr/~elmadaga/International/.../IM_Ch6.ppt

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