Page 211 - DMGT547_INTERNATIONAL_MARKETING

International Marketing

Notes firm to gradually increase dollar prices. Country and political risks must be
considered.

Costs: Factor in your increased costs of product modification, shipping,
insurance, tariffs, and taxes abroad.
Terms: Included in the price should be your terms of shipping: CIF, FOB, CFR,
FAS, etc
4. Plan an Operating Environment:
Promotion and Advertising: You must decide on promotion and advertising activities
and other customer communication issues. The operating environment that
eventually emerges from planning depends on what your firm has identified as its
critical success factors and on the marketing channels it uses.

Example: Price, service, brand, or company image.
Services and Support: In Asian countries, for example, American software sellers
must establish elaborated pre- and post-sale customer training and support activities.
Repair, maintenance, and spare parts issues must be dealt with.
Sales Force Training: The complexity of your product and the level of your service
and support offerings will determine the extent of sales force training need

5. Decide on the Appropriate Export Procedure:
Internal Export Departments: Most large companies have their own exporting
department. Exporting details handled include transport analysis, shipping
arrangements, documentation, customs, packing/labelling, cargo insurance, and
consolidation.
External Export Services: Smaller companies often choose to engage freight forwarders
or use export management software to guide them through the export procedure.
Either freight forwarder services or export management software must be purchased
but represent far more economical options for smaller businesses that are unable to
dedicate an entire department to the exporting process.
Freight Forwarders: Freight forwarders handle the export procedure for companies.
You can find information and price quotes for freight forwarders on many Websites.
These sites have useful information ranging from packaging materials to means of
transportation to the latest tracking features.

www.interpool.com/tcl/resource.shtml
http://www.freightnet.com/
http://www.justshipit.com/

http://www.freightcenter.com/
http://www.dggrpackaging.com/
Export Management Software: Export management software allows you to submit
general information between numerous countries (which would have all different
forms) in one universal form to submit. It then guides you through a series of
questions in order to make sure you are not illegally exporting to certain countries
or using inconsistent standards with other countries. The software may also produce
a commercial invoice and related documents for you.

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