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Ginni Nijhawan, Lovely Professional University
                                                                    Unit 2: Cultural Aspect of International Assignments



              Unit 2: Cultural Aspect of International Assignments                              Notes


            CONTENTS
            Objectives
            Introduction

            2.1  Basics of Culture
                 2.1.1  Determinants of Culture
                 2.1.2  Reasons for the Convergence of the Cultures

                 2.1.3  Importance of Cultural Sensitivity to Organisations
            2.2  Issues in Organisational Cultures
            2.3  Cultural Diversity at Work Place
            2.4  Motivation and Communication across Culture
                 2.4.1  Cross-culture  Communication

            2.5  Summary
            2.6  Keywords
            2.7  Review Questions

            2.8  Further Readings
          Objectives


          After studying this unit, you will be able to:
              Define culture and its determinants
              Discuss the issues in organisational culture

              Recognise cultural diversity at work
              Explain how to maintain motivation and communication across culture

          Introduction

          The interaction of learning within a society produces a body of socially transmitted behaviour
          which  is perpetrated beyond the individual life-span. The term ‘culture’ is applied to such
          systems of acquired and transmitted behaviour. Organisational culture is different from world
          cultures in terms of the languages, beliefs, and foods, which are the source of our identity. This
          environment not only influences inhabitants and customers, but  also the people who  work
          there. So, the organisational culture has to be tuned along  with the  readjustments that  are
          needed to be made for enhancing the human resource management function in international
          context.
          2.1 Basics of Culture


          Culture is defined as that complex whole which includes knowledge, belief, art, morals, law,
          custom,  and other capabilities acquired by man as a  member of  society. It is the collective





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