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Ginni Nijhawan, Lovely Professional University
Unit 2: Cultural Aspect of International Assignments
Unit 2: Cultural Aspect of International Assignments Notes
CONTENTS
Objectives
Introduction
2.1 Basics of Culture
2.1.1 Determinants of Culture
2.1.2 Reasons for the Convergence of the Cultures
2.1.3 Importance of Cultural Sensitivity to Organisations
2.2 Issues in Organisational Cultures
2.3 Cultural Diversity at Work Place
2.4 Motivation and Communication across Culture
2.4.1 Cross-culture Communication
2.5 Summary
2.6 Keywords
2.7 Review Questions
2.8 Further Readings
Objectives
After studying this unit, you will be able to:
Define culture and its determinants
Discuss the issues in organisational culture
Recognise cultural diversity at work
Explain how to maintain motivation and communication across culture
Introduction
The interaction of learning within a society produces a body of socially transmitted behaviour
which is perpetrated beyond the individual life-span. The term ‘culture’ is applied to such
systems of acquired and transmitted behaviour. Organisational culture is different from world
cultures in terms of the languages, beliefs, and foods, which are the source of our identity. This
environment not only influences inhabitants and customers, but also the people who work
there. So, the organisational culture has to be tuned along with the readjustments that are
needed to be made for enhancing the human resource management function in international
context.
2.1 Basics of Culture
Culture is defined as that complex whole which includes knowledge, belief, art, morals, law,
custom, and other capabilities acquired by man as a member of society. It is the collective
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