Page 122 - DMGT552_VISUAL_MERCHANDISING

Unit 5: The Basics of Visual Merchandising

5.9 Review Questions Notes

1. What is merchandise display? What functions does merchandise serves?
2. What are the outcomes of a good display?

3. What are the ideal rules for display planning?
4. What is the purpose of display in visual merchandising?
5. Discuss various functions of display.
6. What are the various types of display in visual merchandising?
7. What are the various elements of display?

8. Define the term theme in display? How many types of themes are there in a display?
9. Describe the construction of display in detail.
10. Discuss various design basics. Describe various elements of design.

11. What is colour illusion?
12. What are the various principles of design?
13. Explain the term colour blocking. How can you explain the term–people buy colours?
14. Describe colour wheel.
15. What is window signage? Explain the significance of various display materials.

Answers: Self Assessment

1. Merchandise 2. Promote
3. Attention 4. Temporary
5. Trade shows 6. Travelling
7. Promotional 8. True

9. False 10. False
11. False 12. True
13. True 14. Asymmetrical and unevenly
15. Rhythm 16. False

17. False 18. Red
19. visibility, legibility 20. True
21. True

5.10 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata McGrawHill.

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