Page 119 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes supplemented with pink and white. A display of babies’ accessories should reflect light
shades of pink and blue colours. A Christmas display should contain colours of red, green,
gold and silver.

Display Themes to Appropriately Support the Product

A theme is a display of sale items of similar categories e.g. a display of kitchen accessories.
It’s essential to have themes for all retail displays. They can be romantic, wild, or capricious,
and capture peoples imaginations.

A good theme will lure the customer with a shopping mood into the store. Themes mainly
depend upon the retailers’ imagination and creativity. Focusing on the right theme rather
than creating a display with expensive raw materials is the key to successful window
display. A shoe store theme can be a group of elves buying shoes. A theme for display of
casual wears can be a group of mannequins sitting casually at a get together in different
poses. Related themes will tug the heartstring of the customers and will pay off.
Display should Complement the Retailers other Strategies

The content of the display should complement the in store environment and other
marketing strategies of the retailer. If the retailer has a specific logo, the colours of the
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