Page 115 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 5.6.1 Exhibition Display System

The different types of Exhibition Display Systems offered by us are explained below:

Figure 5.16: Exhibition Display System

Every store owner knows that points of sale material helps increase the impulse buys made by
retail buyers in most industries. While they are waiting to make a purchase or are waiting in
reception areas, they have time to look at advertising material, fill out competition forms, be
alerted to new products, or even buy an impulse item such as treats like chocolates.
This makes the points of sale signage you choose important to increasing the value per sale from
your clients. The difference between up selling the client at points of purchase is greatly increased
with attractive well placed points of sale material.

Points of sale also include retail signs that bring a passing client into your store. This can include
sale signs, a frame signs, neon led lights, banner flags and other eye catching street side items.
This is especially true for corner store, food outlets, and almost all other types of retail stores
with passing traffic. The aim is to catch the attention of the public and give them a reason to
come into your store.
Some of the more popular retail signs that fit this category are A frame signs and LED lights.
They are popular for different reasons. The A frame sign can usually be easily changed to suit
special of the day, or seasonal advertisements. They may be a simple blackboard, magnetic or
have plastic letters which make it easy to write a new advertisement.
LED lights are particularly effective in the night time. There are scrolling led signs that let you
get a longer message across, flashing signs to definitely catch the human eye, or rotating signs
to get different messages across. They have also become popular in indoor shopping centres, to
add points of difference.

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