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Unit 5: The Basics of Visual Merchandising
should be used around the sign. Mulch or weed barrier should also be placed around the entrance Notes
sign to avoid weed buildup and constant maintenance.
Figure 5.10: Entrance Signs
Customers may encounter other directional signs before entering the retail area, and in the
retail area itself. These may include signs for parking, the display garden, restrooms, the office,
and the production greenhouse. These areas should be clearly marked for good traffic flow.
5.5.4 Functions of Signage
The main purpose of signage is communication, to convey information such that its receiver can
make cognitive decisions based on the information provided. In general, signage can be classified
into the following functions:
Information: Signs giving information about services and facilities, e.g., maps, directories,
instructions for use, etc.
Figure 5.11: Information
LOVELY PROFESSIONAL UNIVERSITY 105
