Page 116 - DMGT552_VISUAL_MERCHANDISING

Unit 5: The Basics of Visual Merchandising

Inside the store, there are many different types of brochure, magazine, flyer holders and many Notes
other types of display material available. The best thing to do is take a look at the type of points
of sale material you would like to offer and buy your points of sale displays based around that.
This is much better than trying to fit the material to the display. Buying from an experienced
points of sale distributor, will also give you a better chance of getting sensible advice that can
save you both time and money.
Most points of sale retailers will stock all you need for pricing, ticketing, such as price ticket or
food ticketing, brochure holders, blackboards, whiteboards, banners, bags, competition boxes,
shelf stripping and much more. Again it is important to think about what messages you need to
get across and choose the points of sale displays that suit your purposes. Talk to your supplier
about what you want to achieve and they will be able to suggest items to get this message across,
or recommend the products to display the promotional material you want to offer effectively.

5.6.2 Prop and Fixture

A variety of retail store displays, fixtures and equipment are available in many different styles
and colours. Market offers every type of retail store fixtures and equipment you need to open
your new retail store or remodel your current one. Our vast selection of retail store equipment
and points of purchase displays allows you to easily remodel your store or shop to make a
stunning retail environment. An attractive and well-designed retail store display will attract
more customers and help you to sell more of your product.

Figure 5.17: Prop and Fixture

5.6.3 Tools and Equipments

There are thousands of designs that you can custom size, colour and combine to make unique
signs and eye-catching graphics with the help of various tools of design.

Storage of Display Tools

Tool Cabinets with Table: These are highly durable and resistant to wear and tear thus providing
maximum customer satisfaction. These cabinets are provided with Table on their top, which
increases its utility. These cabinets are manufactured from top quality materials that are procured
from reliable sources. These are available in various sizes and lengths thus adjusting every place
in the office. We also offer custom specifications for these cabinets at most competitive prices.

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