Page 171 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 3. Reorder empty spaces as soon as possible.
4. Provide general housekeeping to keep shelves and product free from dust.

8.4.2 What You Need

1. Clean rag or duster
2. All-purpose cleaner

3. Additional shelving or peg hooks
4. Merchandise

5. Price Labels, Signage

Self Assessment

State whether the following statements are true or false:
12. Plan only once to setup a new planogram without interruption.

13. Gather cleaning supplies, additional shelving, peg hooks, signage, product, planograms
and any other items needed to begin working.

14. Each new planogram should begin with a good cleaning of the shelves and fixtures.
15. Shelves should be worked from top to bottom, right to left.
16. If necessary, use the actual product to help determine the exact distance needed between
each facing and/or each SKU.

8.5 Best Practices

Following are some of best practices experienced in retail planogramming:

1. Identify the purpose: Decide what you are making the planogram for, whether for a store
or for your home. Also, decide what will be going on the shelves or display you are
outlining.

2. Set the scene: Begin by drawing the backdrop, the display case or shelf that the items are to
go on. Draw it as accurately as possible so it can be used literally as instructions for
organising your shelves.
3. Organise the items: Decide where you want the products or items to go using shapes that
share the actual items dimensions and form. Experiment with different ways of arranging
the objects so that they fit as best as possible and will be easily seen.

4. Add visuals: Although optional, using pictorial representations of the objects will give
you the complete feel of what you’ve arranged. It will also allow anyone you share it with
to imagine the display.
5. Use it: Now that you’ve completed your planogram, use the diagram to create the life size
display. Since all of your dimensions are accurate, you should not have to worry about
whether or not everything will fit as you envisioned it; you know it will all fit together
perfectly.

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