Page 176 - DMGT552_VISUAL_MERCHANDISING

Unit 8: Planograms

7. What is visual product placement? Notes
8. What is vertical product placement?
9. Discuss the block placement with suitable example.
10. How does each new planogram should begin?

11. What are shelves? In what order shelves should be worked?
12. What are Pegs? How they should be worked?
13. What you are making the planogram for?
14. How does planograms are created?

15. Discuss the implementation and maintenance of planograms.
Answers: Self Assessment

1. Planograms 2. Merchandising
3. Merchandising 4. Three
5. Hefty 6. True
7. False 8. True

9. Visual product placement 10. Vertical product
11. Block placement 12. False
13. True 14. True

15. False 16. True
17. Store, home 18. Display case
19. Arranging 20. Diagram

8.9 Further Readings

Books Barry Berman & Joel R Evans(2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata Mc Graw Hill.
Pradhan Swapana (2009). Retailing Management. Tata Mc Graw Hill.
Swati Bhalla and Anurag S(2010). Visual Merchandising. Tata Mc Graw Hill.

Online links http://www.managementstudyguide.com/what-are-planograms.htm
en.wikipedia.org/wiki/Planogram
www.businessdictionary.com/definition/visual-merchandising.html

www.managementstudyguide.com/visual-merchandising.htm

LOVELY PROFESSIONAL UNIVERSITY 171