Page 177 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising Pavitar Parkash Singh, Lovely Professional University

Notes Unit 9: Merchandise Presentation

CONTENTS
Objectives
Introduction

9.1 Concept of Merchandise Presentation
9.2 Principles of Merchandise Presentation
9.2.1 Define Your Merchandise Policy

9.2.2 Gather Historical Information
9.2.3 Perform Qualitative Analysis
9.3 Categories in Merchandise Presentation
9.3.1 Basic Forms
9.3.2 Successful Merchandise Display

9.4 Merchandise Presentation Techniques
9.4.1 Fixturing
9.4.2 Displays

9.5 Summary
9.6 Keywords
9.7 Review Questions
9.8 Further Readings

Objectives

After studying this unit, you will be able to:

 Describe the Meaning of Merchandise Presentation
 Identify the Ways of Presenting Merchandise in a Store

 Discuss the Principles of Merchandise Presentation
 Discuss the Categories in Merchandise Presentation
 Explain the Merchandise Presentation Techniques

Introduction

The store image plays a large role in attracting customers. Merchandising plays a large role in
projecting the desired image and making the products attractive. Effective merchandising means
achieving the sales and profit objectives of the store.
The efficiency of a retail store is based on the retailer’s ability to provide the right goods of good
quality to the consumer, in the right quantity, at the right place and at the right time. The entire
process of retailing depends on efficient inventory management. In this unit, you will learn to
plan merchandise and merchandise budget.

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