Page 179 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes
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Caselet A Day in the Life of…

oel is the team leader for the bedding and soft furnishings department of Middleton’s
department stores. In order to achieve the sales targets, Joel ensures that all products
Jare merchandised in line with the store policy.
The first part of Joel’s day is identifying the products to be advertised or promoted and
communicating with his team to inform them of the display standards and pricing policies.
Joel coordinates his team to ensure that they arrange, present and label the merchandise
according to the store requirements, within the require time frames.

Joel develops most of the merchandise plans herself and undertakes an evaluation of the
merchandising and promotional activities, to determine their effectiveness.

Source: http://www.fir.edu.au/pdf/Training%20resources/Coordinate%20merchandise%20
presentation%20-%20SIRXMER002A%20-%20Skills%20Text%20-%20%5BWeb%5D.pdf
Use the answers to each of the questions above to determine if your merchandise presentation
is both logical and attractive. The presentation should grab your attention and hold it; it should
make you want to know more about the products. How well did you do? Don’t worry; you can
always change your presentations. In fact, change is necessary as product inventory fluctuates,
seasons change, and promotional events rotate. Change is great, because it keeps the customer
excited about your products.

Notes Coordination of Merchandise Presentation
The coordination of merchandise presentation involves the team leader or manager
applying their knowledge of store merchandising, pricing policies and standards to support
frontline staff to ensure that they arrange, present and label or price merchandise according
to the store’s requirements.

The coordination of merchandise presentations could apply to:
 Regular stock arrangements within its normal location within the store

 Displays that are specific arrangements of examples of stock
 Specific promotions or events
In the coordination of merchandise presentation there are a number of factors to consider,
including:
 Deconstructing and evaluating the display

 Constructing and maintaining the display
 Planning the merchandise presentation

Merchandise presentation includes developing an appropriate presentation of the merchandise,
so the customer can see its most appealing features and benefits.

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