Page 214 - DMGT552_VISUAL_MERCHANDISING

Unit 11: Window Displays

5. Follow the VIBGYOR. This way colours will fit in as per the warm colours and cool Notes
colours.

Figure 11.2: Wall Display

Source: http://www.scribd.com/doc/70272147/50461627-BIC-session-2

How to do up the Floor Fixtures

1. Never mix categories like full sleeves and half sleeve; formals and casuals, stripes, checks
and solids.
2. Within a category, subdivide them as per brands.
3. Light colours come in front, dark ones go behind.
4. Keep merchandise as per size sets, always!

5. Make a separate browser for cut/broken sizes.
6. Merchandise can be put as coordinates as well.
7. The front of a section is meant for new arrivals

Figure 11.3: Floor Fixtures

Source: http://www.scribd.com/doc/70272147/50461627-BIC-session-2

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