Page 228 - DMGT552_VISUAL_MERCHANDISING

Unit 11: Window Displays

11. What are the emerging trends in window display? Notes
12. Discuss Window display vis-à-vis Merchandise.
13. What are the different types of setting known to you in window display?
14. Discuss Promotional Display vs Institutional Display.

15. Discuss window display construction in detail.

Answers: Self Assessment

1. Attract 2. Façade
3. Mannequins 4. Decision making
5. True 6. False

7. True 8. False
9. Realistic 10. Fantasy
11. Abstract 12. Imagination
13. True 14. True
15. True 16. True

17. Planning 18. Planning to fail
19. Security 20. Amateurishness

11.9 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata Mc Graw Hill.
Pradhan Swapana (2009). Retailing Management. Tata Mc Graw Hill.
Swati Bhalla and Anurag S (2010). Visual Merchandising. Tata Mc Graw Hill.

Online links http://www.scribd.com/doc/70272147/50461627-BIC-session-2
http://www.redcliffe.co.uk/point_of_sale/boost-your-sales.htm
http://www.stevehallcreative.com/professional-displays.html

www.managementstudyguide.com/visual-merchandising.htm

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