Page 229 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising Pavitar Parkash Singh, Lovely Professional University

Notes Unit 12: Visual Merchandising – Hands On

CONTENTS
Objectives
Introduction

12.1 Styling
12.1.1 Style Item Presentation
12.1.2 Colour Presentation

12.2 Display Calendar
12.3 Sales Tracking
12.4 Handling the Mannequin
12.4.1 Alternatives to the Mannequins
12.5 Props

12.6 Lighting
12.6.1 Understanding the Lighting System
12.6.2 Phases of Lighting

12.6.3 Types of Lighting
12.6.4 Lighting Issues
12.7 Organising an In-store Event
12.8 VM Tool Kit
12.8.1 Elements of Effective Visual Merchandising

12.9 Summary
12.10 Keywords
12.11 Review Questions

12.12 Further Readings
Objectives

After studying this unit, you will be able to:
 Describe the Styling
 Discuss about the Display Calendar

 Evaluate the Sales Tracking
 Explain the Handling the Mannequin
 Describe the Props and Lighting

 Recognise how to Organise an In-store Event
 Explain the VM Tool Kit

224 LOVELY PROFESSIONAL UNIVERSITY