Page 234 - DMGT552_VISUAL_MERCHANDISING

Unit 12: Visual Merchandising – Hands On

Self Assessment Notes

State whether the following statements are true or false:
4. A merchandise planner makes the merchandise strategy for a store, determining what to
buy, when, and how to display it.

5. Merchandise planners work with merchandise buyers to find out what is available but do
not take any decisions about orders.

12.3 Sales Tracking

A successful company is one that is well aware of its sales. Without knowing how or what a
company sells. Keeping track of your sales and customer information is an important opportunity
to expand your merchandise. Putting together great Sales tracking information is an important
part of any sales design.
Sales tracking tools are beneficial to merchandising of all types and the tools can be used for all
sorts of purposes, making them not only multi-benefiting but multifunctional. A necessary part
of keeping merchandise organised is having one location where all information needed to
contact clients is kept. When this information is compiled properly, it makes it easier to contact
clients as well as to send out referrals to new clients. Also with tools, a company is able to
monitor their sales which will provide the needed information in order to create predictions of
what future sales may look like. The reports and sale tracking can even be useful for those
involved in the promotional side of the merchandise as the reports can sway a new idea for
advertising.
Any company can and will benefit by using Sales tracking tools. These tools can even save
money in the long run as they allow for in-house use as opposed to relying on outside contractors
to do work that Sales tracking tools can do within a merchandise’ location. The Sales tracking
tools can be configured in a variety of ways though most companies that use them today prefer
to track sales and reports through an online interface.
Select a quality Sales tracking tool as a way to advance your merchandise’ success and efficiency
to ensure that you remain a contender in the ever-competing merchandise world.

Did u know? Sales tracking does more than just let you analyse your past sales efforts. With
sales and customer tracking tools, you can strengthen customer relationships, improve
responses to customer queries and build loyalty — and that usually adds up to increased
sales.

Sales tracking software and systems help you manage and analyse sales data to spot trends that
can lead to better results. Plus, sales tracking systems automate many tasks for salespeople,
giving them more time to concentrate on selling rather than shuffling paperwork.

Sales tracking strategies and tools include:
 Sales tracking software for sales force automation.
 Sales and customer tracking tools that improve lead generation.

 Sales tracking systems that let you analyse customer characteristics and buying habits.
 Turning to consultants to set up Sales tracking systems.

LOVELY PROFESSIONAL UNIVERSITY 229