Page 235 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Self Assessment

Fill in the blanks:
6. A successful company is one that is well aware of its ................................
7. Sales tracking tools can do ................................ a merchandise location.

8. Select a quality ................................ tool as a way to advance your merchandise’ success and
efficiency to ensure that you remain a contender in the ever-competing merchandise
world.

12.4 Handling the Mannequin

A mannequin (also called a dummy, lay figure or Dress form) is an often articulated doll used by
artists, tailors, dressmakers, and others especially to display or fit clothing. During the 1950s,
mannequins were also used in nuclear tests to help illustrate the effects of nuclear weapons on
human beings. The term is also used for life-sized dolls with simulated airways used in the
teaching of first aid, CPR, and advanced airway management skills such as tracheal intubation
and for human figures used in computer simulation to model the behaviour of the human body.
Mannequin is also used in English in the sense of fashion model.

Figure 12.2: Mannequins

Source: http://www.fabsugar.com/Clash-Mannequins-949650
Japan Mannequin Company is the largest and oldest supplier of Mannequins, Sizing Dummies,
Dustbins, Jewellery Display Mannequins, Automated Mannequins, and custom-made
Mannequins. Many a times, our clients require special effects dummies manufactured by us. We
strive to deliver the best to every client that we have. These amazing Female Mannequins
deliver the most lifelike images in the industry. These mannequins accentuate the stores’ display.
Our Mannequins are highly crafted works of art. These dummy models give you the benefits of
the real models at just a fraction of the cost. They extend a runway show to the customer’s point
of purchase.

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