Page 240 - DMGT552_VISUAL_MERCHANDISING

Unit 12: Visual Merchandising – Hands On

Here are few essential points which can carefully note down when it comes to lighting of your Notes
living or office place. The following are the various things which you should always know
pertaining to lighting.

Cost Saving Lighting

1. The lights you choose must focus on important areas but reduce over lighting. Try to
remove extra and irrelevant lights from your home which will also save energy in a great
way.
2. Task lighting is better than any other light and you can save power by concentrating on
major lighting areas and reducing background lights.

Power Effective

1. Just switch off ceiling lights and instead use table lamps, track lighting and under counter
lights in work and kitchen areas.
2. CFL lights are common today which consume indeed very less power than any other
light. They can be used anywhere in house where bright light is not needed.

Affordability of Lights

1. Try to switch over the standard switches with dimmers or hi-lo switches which can be set
to different adjustments as in making them bright, dim or off. To save power consumption
use resistors.
2. Give a look at your place where lights are needed before purchasing new fixtures. Pot
lights are less flexible than track lights as they can be moved and their direction is easily
adjustable.

Health and Environment

1. Remember the affordability, cost savings, health and environment in consideration with
lighting. Buy lighting fixtures which are affordable do not go for trendy lights but buy the
ones which are affordable.
2. Buy those lighting fixtures which save power like track lights rather than those which
consume more energy and look unpleasant.
3. Good lighting system boost up your mood and resulting affects your health.
4. By using localised and directed lights in combination with day lighting techniques will
reduce the energy consumption and over lighting.
12.6.2 Phases of Lighting

There are three phases of lighting to consider in a discussion of store illumination: primary
lighting and secondary lighting.

Primary/General Lighting: Primary lighting supplies the bare essentials of store illumination.
Outside, it includes the marquee lights illuminating the sidewalk for the window shopper, and
the lobby ceiling lights. Inside, primary lighting provides general illumination for the store,
including lights along the aisles, an indicator of an elevator, the light in a stairway, and a
directional sign at the fire exist, the office, or the down escalator. This general illumination is the

LOVELY PROFESSIONAL UNIVERSITY 235