Page 244 - DMGT552_VISUAL_MERCHANDISING

Unit 12: Visual Merchandising – Hands On

3. Accent Lighting: Accent lighting adds drama to a room by creating visual interest. As part Notes
of an interior design scheme, it is used to draw the eye to houseplants, paintings, sculptures
and other prized possessions. It can also be used to highlight the texture of a brick or stone
wall, window treatments or outdoor landscaping.

Figure 12.6: Accent Lighting

To be effective, accent lighting requires as least three times as much light on the focal
point as the general lighting surrounding it.
Accent lighting is usually provided by recessed and track lighting or wall-mounted picture
lights.
4. High Activity Lighting: High activity lighting is a cross between the more general ambient
lighting and the very specific accent lighting. High activity lighting is effective in a store
with many products, aisles, shelves and registers. This type of lighting brings attention to
all the nooks and crannies that may otherwise be overlooked due to shadowy areas or
dark corners. High activity lighting refers to small bulbs that may be installed directly
into walls, ceilings or shelving units in a subtle yet effective position.

5. Screw-based Track Lighting: Screw-based lighting was originally designed for residential
use. Individual bulbs placed in lamps that are turned on and off as needed don’t use a
tremendous amount of electricity, but retailers traditionally have steered away from this
type of lighting because of the extreme amount of bulbs and lamps necessary to light an
entire store this way. In more recent years, lighting experts have developed a screw-based
track lighting system featuring energy-efficient bulbs that use a fraction of the amount of
electricity the older standard bulbs would have. This type of lighting is attractive for
modern store design cosmetic effects and is cost-effective upfront as well as over the long
run in terms of electricity usage. Screw-based track lighting works well for small but
modern stores or salons seeking a high-end gallery-type appeal.
A good lighting plan combines two or more types to light an area according to function
and style.

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