Page 248 - DMGT552_VISUAL_MERCHANDISING

Unit 12: Visual Merchandising – Hands On

Self Assessment Notes

Fill in the blanks:
16. Capturing the ...................... and getting them to make time to come to your store or
business, is probably the most important key to a successful in-store event.

17. A sign is a ...................... salesperson, and part of a shopper first impression of a store.

12.8 VM Tool Kit

Before designing a product display, put together a visual merchandising tool kit to keep on
hand. By having all of these items in one location it will save time in actually preparing the
display.
1. Scissors, Stapler, Two-Sided Tape, Pins

2. Hot glue sticks and glue gun
3. Monofilament Fishing Line
4. Tape Measure
5. Razor Blade/Utility Knife

6. Hammer, Nails, Screwdriver, Screws
7. Notepad, Pencil, Marker
8. Signage, Sign Holders
9. Glass Cleaner/Paper Towels

10. Props (Non-merchandise Items)
Take time to plan the display. Consider what you want to accomplish, develop a budget and
determine a central theme. You may even want to sketch your display on paper. Gather your
visual display tool kit, the merchandise and any props. Make sure all materials and location
(tables, windows, racks) are clean. Choose a slow time of the day or build the display after
hours.

12.8.1 Elements of Effective Visual Merchandising

The elements are:
1. Balance: Asymmetrical rather than symmetrical balance with the display.

2. Size of Objects: Place the largest object into display first.
3. Colour: Helps set mood and feelings.
4. Focal Point: Where product and props/signage and background come together.
5. Lighting: Should accent focal point, if possible.
6. Simplicity: Less is more so know when to stop and don’t add too many items.

Once the display is finished, add appropriate signage. Take photos of the display and keep
record of the product sales during the display’s existence. Save your information in a file folder
for easy reference. By documenting its success, you can re-create the display next year or if it
flops, you can make sure you don’t repeat the same mistakes.

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